Fact vs. Fiction

Economic Benefits

Orchestrated by New York-based groups with no interest in
 the broader economic well-being of New Jersey, various parties
 have distributed inaccurate information.

We believe it’s important for you to know the real story…


LG is Committed to Designing a New Headquarters that
Blends into its Surrounding Environment

The new U.S. headquarters of LG Electronics will be:

• A sleek, state-of-the-art glass building which is significantly wider than it is tall. (By definition, a tower is a building or structure higher than it is wide.)

• Built on private land a quarter mile back from the Palisades Cliff, not on park property, and not in the middle of the Palisades Interstate Park.

• Barely visible above the tree-line from the Cloisters, unlike many taller existing structures already on the New Jersey side of the river. Below is an ACCURATE and honest portrayal of LG’s new HQ, as seen by the naked eye, from the The Cloisters museum on the New York side of the Hudson River. The actual building height in this rendering was verified by independent experts, Neoscape, which floated balloons to the exact height of the building, where it will be constructed — a quarter mile back from the Palisades…



Opponents to the project have described the LG project as a large “tower” in the center of the Palisades. These New York-based groups have given the impression that LG’s new North American headquarters will be the only building visible along the panorama of the Palisades when looking at the view from the New York side of the Hudson River. Articles and imagery such as the following are feeding the output of incorrect information.”For hundreds of years, the residents of your state and ours have enjoyed unspoiled, pristine views of the Palisades and this proposal threatens to change that forever. The proposal put forward by LG Electronics threatens to alter this view, and negatively impact the enjoyment of the Palisades as a visual and a recreational resource.”

June 25th letter from Reuben Diaz Jr., Bronx Borough President, and
Scott Stringer, Manhattan Borough President.

New York Daily News

“The new LG headquarters building is not only going to destroy the view from the Cloisters, but it’s going to do damage to a natural wonder that is unique to the United States.”

Harold Holzer, spokesperson for the Metropolitan Museum of Art, NY Daily News,
March 28, 2013


INACCURATE and fictitious artwork showing
LG’s new building in the center of the Palisades as a white building, towering above the tree-line.
NY Daily News, March 27, 2013


INACCURATE and misleading depiction of
LG’s new building as a masonry structure dominating the tree-line.
As seen on ProtectthePalisades


Currently, when standing on the New York side of the Hudson, you can clearly observe several existing structures. These include two 47-story towers under construction and apartment buildings approximately half a mile south of the LG property, as well as Saint Peter’s University to the north. All design studies commissioned by LG indicate that the new structure will barely peek above the tree-line when viewed from the Cloisters museum.

Click to Enlarge


Opponents of LG’s building have given the impression that LG can easily redesign its new headquarters and lower its height.

The New York Times

“The 27-acre site is large enough for a substantial low-rise office complex that would fit the company’s needs.”
New York Times, Editorial, June 24, 2013


A redesign of the building will severely delay the economic and community benefits that the new building will bring to the region. New Jersey needs jobs now! The current design received all necessary approvals from the State of New Jersey, Bergen County and the Borough of Englewood Cliffs. A redesign will mean a new round of approvals, additional architectural and site-planning work, as well as opening the doors to further legal challenges and related financial costs.



Opponents falsely claim that the new North American headquarters will open the door to high-rise development north of Fort Lee.


New Jersey commercial construction is prohibited in parks and open green areas. There is only parcels of commercial land available that are within a limited region. Under the current Englewood Cliffs ordinance, taller buildings in this limited space would be impossible to develop because of a 25-acre requirement that doesn’t actually exist in Englewood Cliffs.

Click to Enlarge

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